Website production for shops

Instagram and maps
can’t tell it all. Put it on
one page made for phones.

A production service for shops without a site of their own — restaurants, cafés, hair salons, chiropractic clinics, private salons and more. The site is placed on a server contracted by the shop itself, so it remains the shop’s own asset for good.

Maintenance & operation from ¥5,000/month Production time as little as 1 month What we ask of you Photos, menu, business hours, etc. Service area All of Japan (online) Meetings LINE, email, Slack
Does this sound familiar?

Instagram and Google Maps alone
can’t get everything across

01

You have to scroll back through posts to find the menu or prices.

02

I have a feeling my business days and temporary closures aren’t reaching customers.

03

I’m hesitant because I heard that hiring a production company means monthly management fees keep coming forever.

How it differs from a dedicated site

Instagram, Maps and a dedicated site: the differences

Each is good at different things, so using them together is the most effective.

InstagramGoogle MapsDedicated site
Business days & closuresGets buried under new postsBasic info onlyClear at a glance with a calendar
Menu & pricesYou have to scroll back through postsHard to includeEasy-to-read lists
Access & directionsNot well suited◯Clear directions with photos
Your shop’s world◯△Colors and atmosphere can be crafted in detail
Monthly costFreeFreeMaintenance from ¥5,000/month (if you leave updates to us)
How the costs work

Built so that it stays as your shop’s asset

We build on Xserver (rental server) and WordPress, a common setup used all over the world. The server and domain are contracted by the shop itself, so even if you change providers, you can keep using your site as it is.

Up-front cost

The site production fee, plus the actual cost of the server and domain (roughly several thousand yen per year as a guide).

Ongoing cost

In addition to the actual server and domain costs, post-launch updates (swapping photos, editing wording, etc.) are handled by us as maintenance & operation, from ¥5,000/month.

Leave updates to us

Changes to business hours or the menu can be left to us under maintenance & operation (from ¥5,000/month). For one-time requests, please consult us depending on the content.

How it works

Send us your photos and menu, and we’ll finish it in as little as 1 month.

Because I work on this alongside my main job, I give a guide of as little as 1 month to go live.

1

Consultation

You tell us about your shop’s atmosphere and the information you want to include, and send photos of the shop.

Start here
2

Review the prototype

We create the colors and design, and you review a working prototype in your browser.

About 2 weeks
3

Revisions

Tell us what bothers you in words and images, and we will fix it.

About 1 week
4

Launch

We place it on your server and publish it. We also explain how to use it.

Total: as little as 1 month
Samples

Try them hands-on

Live samples for three industries, with colors and effects built from scratch (fictional shops).

Reservation system integration is available on request. If you would like one, we will decide on a method that suits your shop together, so please get in touch first.
Sample site for the Japanese confectionery shop “Shungetsudo”Japanese confectionery shop

Indigo, sakura and gold: a palette only a Japanese confectionery shop would have

Cherry petals drift across the hero, expressing the refined elegance and seasonality of a Japanese confectionery shop.

View sample →
Sample site for the coffee roaster “Okibi”Coffee roaster

Turning the shop name “Okibi” (embers) into the trail of the cursor

Moving the cursor creates sparks, among other effects — expressing the world of the shop name through motion.

View sample →
Sample site for the hair salon “Harenohi”Hair salon

A pop palette, layered with a sun motif

A yellow, sky blue and orange palette built around a sun motif, creating a bright, friendly atmosphere.

View sample →
Post-launch report

Get your site’s “what happened next” every month.

How many people came, where they came from, and which pages they viewed — sent by email every month, without difficult jargon.

Only for customers whose WordPress site was newly built by HAJIMARI LABO Included in maintenance & operation (from ¥5,000/month)
  • 01See the numbers at a glance

    Visitors to your site, visitors from Google search, and the most viewed pages — compared with last month.

  • 02See how visitors move

    See how your site is being used through the flow of page views, such as “came → viewed the menu → viewed the reservation page.”

  • 03Suggestions for next month

    We suggest small steps to grow what is already growing. Small site updates are handled within maintenance & operation.

*Because we set up access and search tracking when building the site, reports can be delivered right after launch. Sites built by other companies, or sites you already have, are not covered.

*The report explains the current state of your site in plain terms. It does not guarantee increases in traffic or sales, or search rankings.

Monthly report screen (sample)

*Screens are samples. Shop names and figures are fictional.

Pricing

Currently offered at the monitor price

Amounts vary with the size and features of the site. Please tell us what you need in a free consultation first.

*As a tax-exempt business, we do not charge consumption tax. The listed price is the total you pay. We cannot issue qualified invoices (invoice system).

We don’t just build a site and walk away. Connecting it to sales takes three steps.

We believe a website should be judged less by how pretty it is than by whether it leads to visits and reservations. That said, search rankings and sales are not something we can promise. Instead, we handle everything end to end, from “setting you up to be found” to “monthly numbers and the next step.”

1
During production
Included in the production fee

Delivered with discoverability already set up

  • Page-by-page titles and descriptions for search results
  • Google Analytics and Search Console connected
  • Image compression and optimization (for display speed)
  • Only the necessary tools, carefully chosen and properly configured
2
Monthly, after launch
Maintenance & operation (from ¥5,000/month)

Your site’s numbers, in plain words

How many people came, where they came from, and which pages they viewed — emailed every month, compared with last month.

See what is in the report →
3
Monthly, after launch
Maintenance & operation (from ¥5,000/month)

Think about next month’s “next step” together

We suggest small steps to grow what is already growing. Small updates such as swapping photos or editing wording are also covered by maintenance & operation.

*Steps 2 and 3 apply only to sites newly built by us on WordPress.

↻Repeat steps 2 and 3 every month, and grow it little by little

Also included in the price

  • The server and domain are contracted by the shop itself. Even if you change providers, you can keep using your site as it is
  • Invitation link for the detailed “Personality × Talent Diagnosis” (up to 20 staff members, no extra charge)

What we can’t promise

  • Your ranking in search results
  • Increases in traffic or sales

Rankings and display are decided by search engines, so we can’t promise them. We do what we can carefully, and report the numbers honestly.

Pricing summary

First
Website production
Regular ¥300,000~¥200,000~
Currently at the monitor price. Additional pages are +¥10,000 each.
Monthly
Maintenance & operation
¥5,000~ / month
Small updates and one report per month. If you regularly need large-scale updates, from ¥50,000/month.
If needed
Options
¥15,000~
Instagram, LINE, English pages, Google and more. See all options
Payment examples
Top page + 3 additional pages
First¥230,000
Monthly¥5,000
The above, plus an Instagram embed
First¥245,000
Monthly¥10,000

*All examples are at the monitor price. Amounts vary with the number of pages and content, so please consult us first. Server and domain costs are separate.

Monitor slots: 3 left (reservations open)

Website production

Currently offered at the monitor price
¥300,000~Monitor price¥200,000~
  • Top page: monitor price from ¥200,000
  • Additional pages: +¥10,000 per page
  • Invitation link for the detailed “Personality × Talent Diagnosis” (up to 20 staff, no extra charge)
  • Includes initial setup for search, analytics and display speed (page titles and descriptions, Google Analytics and Search Console connection, image compression and optimization)

*We make the basic settings for search engines, but we do not guarantee rankings in search results.

*Monitor pricing has 3 slots left (by reservation). Amounts vary with the number of pages and features, so please tell us what you need first.

*Reservation system integration is available on request. Online shops (e-commerce) and online payment features are generally not accepted. We will refer you to dedicated services such as BASE, STORES and Shopify (for simple needs, please consult us first).

*We are currently working on a client project (about 2–3 months). Depending on the situation we may be able to take on work in parallel, but for now we accept requests as reservations.

Maintenance & operation

Leave your day-to-day updates to us after launch
¥5,000~ / month
  • Small updates such as swapping photos or editing wording
  • One monthly “site summary” report (only for customers whose WordPress site was newly built by HAJIMARI LABO)
  • Small-update plan: from ¥5,000/month
  • When there are regular large-scale tasks, such as big seasonal updates: from ¥50,000/month

*From ¥50,000/month is for shops and sites with regular large-scale updates, such as big seasonal photo swaps. It applies to sites we built. For operation-only requests for existing sites, please consult us individually.

Monitor slots: 3 left (reservations open)

Major revisions & renewals

One-time requests
¥300,000~Monitor price¥200,000~
  • One-time request: monitor price from ¥200,000

*For the monthly plan (from ¥50,000) for ongoing large-scale updates, see the “Maintenance & operation” card. After a renewal, ordinary (small) maintenance is available under the ¥5,000/month maintenance & operation plan.

*We are currently working on a client project (about 2–3 months). Depending on the situation we may be able to take on work in parallel, but for now we accept requests as reservations.

Options

Add only what you need to your website production. Monthly options are for customers on “Maintenance & operation” (from ¥5,000/month).

Instagram embed
Displays your shop’s Instagram posts on your site. Display may break when Instagram changes its specifications, and restoring it can take time.
+¥15,000+¥5,000/month (Instagram display management)
LINE Official Account setup
Account initial setup and greeting message / 1 rich menu / 1 coupon / up to 2 auto-replies. Operation and message delivery are not included.
¥30,000One-time
English pages (per language)
We prepare the top page plus a few pages in English. Translation is based on an AI draft that we review, but we cannot accept liability for damages caused by mistranslation. Whenever the Japanese is updated, the English needs updating too.
¥100,000~+¥5,000/month (English updates; ¥10,000/month together with Japanese maintenance)
Google Business Profile initial setup
Registration and owner verification / basic info, category, hours and description / photo upload / a URL and QR code for requesting reviews. Operation such as posts and review replies is not included.
¥15,000One-time
Reservation system / reservation button
We decide on the right method for your shop together.
On request

*For Google Business Profile, we do not hold your password; we proceed by being invited as a manager. Owner verification is handled by Google and can take several days. We cannot guarantee search or map rankings, or the number of impressions.
*Amounts may change with the content, so please consult us first.

Server and domain costs (roughly several thousand yen per year as a guide) are contracted and paid by the shop itself.
Included in the website production plan

Included in the production plan: Personality × Talent Diagnosis (detailed diagnosis)

For companies that have a new website built, we provide an invitation link that lets your staff take the detailed “Personality × Talent Diagnosis” (normally ¥1,480). There is no extra charge.

  • Eligible: companies that have requested new website production
  • Number of people: up to 20 per company
  • Validity: 6 months from the site’s launch date
  • How it is provided: a dedicated link is sent when the site goes live

Use it as a chance for staff to understand themselves, and for the team to learn each other’s strengths.

*It cannot be used to evaluate people, such as for hiring or performance reviews.

*If the diagnosis service itself is discontinued, this service will end as well.

More about the Personality × Talent Diagnosis (in Japanese) →
Personality × Talent Diagnosis top screen The eight temperaments of the Personality × Talent Diagnosis
FAQ (in Japanese)

Before you consult us

Q.Is it okay if I’m not good with computers?
Yes. If you send us photos of the shop and the menu, we can proceed. We also go through the server contract and the publishing work together with you.
Q.Do I have to stop using my current Instagram and maps?
No need to stop. The dedicated site works well as the destination those links point to.
Q.What if I want to change the menu or photos after launch?
As a rule, updates are left to us under “Maintenance & operation” (from ¥5,000/month). We swap photos and edit wording for you. For one-time requests, please consult us depending on the content.
Q.Will building a site bring in more customers?
A site is a place where people who have learned about your shop can visit or book with confidence. Simply having a site does not automatically bring more customers. For customers whose WordPress site we newly built, we send a monthly report after launch on “how much it is being viewed” and “where most visitors come from,” so we can think about the next step together (included in maintenance & operation).
Q.Can you add a reservation form or online ordering?
Our focus is building websites that convey a shop’s appeal. Reservation system integration is available on request (we decide on a method that suits your shop together). Online ordering and online payment are generally not accepted. We will refer you to dedicated services (BASE, STORES, Shopify, etc.), so please consult us first.
Q.Do meetings have to be by phone or in person?
No. Meetings can be done by text — LINE, email, Slack and so on. Because I work alongside my main job, I generally do not hold meetings by video call. In return, the exchanges are kept on record, so misunderstandings are less likely, and we can proceed at times that suit both of us. We work online with customers anywhere in Japan.
Contact

Start with a free consultation

If you have photos of the shop and the menu, you can start consulting right away. Even just sending the URL of your current Instagram or map listing is fine.

Talk to us